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diff --git a/README.md b/README.md
index c705b0522..41fb77619 100644
--- a/README.md
+++ b/README.md
@@ -3,6 +3,7 @@
 [![Documentation](https://img.shields.io/badge/godoc-reference-blue.svg)](https://godoc.org/github.com/coredns/coredns)
 [![Build Status](https://img.shields.io/travis/coredns/coredns/master.svg?label=build)](https://travis-ci.org/coredns/coredns)
 [![Code Coverage](https://img.shields.io/codecov/c/github/coredns/coredns/master.svg)](https://codecov.io/github/coredns/coredns?branch=master)
+[![Docker Pulls](https://img.shields.io/docker/pulls/coredns/coredns.svg)](https://hub.docker.com/r/coredns/coredns)
 [![Go Report Card](https://goreportcard.com/badge/github.com/coredns/coredns)](https://goreportcard.com/report/coredns/coredns)
 [![FOSSA Status](https://app.fossa.io/api/projects/git%2Bhttps%3A%2F%2Fgithub.com%2Fcoredns%2Fcoredns.svg?type=shield)](https://app.fossa.io/projects/git%2Bhttps%3A%2F%2Fgithub.com%2Fcoredns%2Fcoredns?ref=badge_shield)
 [![CII Best Practices](https://bestpractices.coreinfrastructure.org/projects/1250/badge)](https://bestpractices.coreinfrastructure.org/projects/1250)